![]() ![]() The photo appears against a white background, so that even a brown boot looks fairly striking by comparison. The first product image I see is sharp and focused, so much so that I can clearly read the brand name on the actual boot. The DSW product page gives me everything I could need to buy a pair of boots online. ![]() With winter approaching here in the Midwest, I scoured the sites of some well-known retailers to get myself prepared. ![]() Below are some examples of each, with executions ranging from the good to the bad to the downright ugly. There are some simple rules that merchants can follow to help provide customers with engaging product images, but too often they are overlooked. The clear message is that product images have a significant effect on consumer behavior. Second on the list was ample site search capability, followed by product-viewing functions such as the ability to zoom in on images, view them at 360-degree angles and to see the products in all available sizes and colors. In fact, a recent study of 1,600 online shoppers revealed that clear and thorough product images positively impacted customer loyalty more than any other website functionality. Enticing product pages are essential to the success of any e-commerce enterprise. ![]()
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